Philosophy

Events tend to start with the question of "why?" and "what?" 

Why are we having this event? What are we having this event for?

la marque consulting approaches each project with client goals in mind. The objective is always executing a perfect event that will leave a lasting impression for the client, those in attendance as well as other industry professionals. 

There are five stages la marque consulting likes to follow with each project.

I. Strategy - Integrate your objectives and any key requirements into the design, programming and atmosphere of your event. This is also the stage where you want to set your budget. By having a clear strategy at the IDEATION of planning, measuring the success and viability of your event will be easier at its conclusion.

II. Programming - This is where creativity comes into play. Think of ways to truly engage your attendees at your EVENT ACTIVATION. There are innovative ways to incorporate your objectives into this stage. Lack that creative edge? Let la marque consulting guide you through this process.

III. Production & Operations - This is one of the more complex stages and where money, contracts and negotiating will really come into play. This is also one of the most exciting stages as you can start to see your event coming to life. With the first two stages in mind, below is a sampling of the decisions that will need to be made at this time. 

• Venue Selection

• Entertainment

• Décor

• Photography

• Catering

• Floral

• Transportation

• Lodging

• Waste Management

• Permitting

• Security

• Ticketing

Depending on the length of programming and the level of HOSPITALITY needed, costs can accumulate rather quickly. 

IV. Stakeholders - In almost all circumstances, this is who the event is for. If there are multiple stakeholders, use this to your advantage. Approach these PARTNERSHIPS as an outlet for cost savings. What do these stakeholders have to offer that could elevate the event for all in attendance? 

V. Marketing (Internal & External) - To help negotiate cost savings with your stakeholders, offer them BRANDING opportunities at the event. It's remarkable what some sponsors are willing to provide in kind for brand exposure. Essentially it's a win for all involved.  

One of the last items in this stage is determining how to market the event out to the stakeholders. Again, with budget in mind, there are a variety of ways to send an invitation.